INVEST

Date of Update: 11/19/2019

Activision Blizzard

Ticker: ATVI

Theme: Games

Country: United States

Sector: Interactive Home Entertainment

Company Description:

Activision Blizzard is a globally-leading developer and publisher of interactive entertainment software. The company operates three primary business segments: Activision (console-focused), Blizzard (PC-focused) and King Digital (mobile-focused). The company's most popular esports franchises include Call of Duty, World of Warcraft, Overwatch, Starcraft, and Hearthstone. Activision Blizzard acquired King Digital, the company behind popular mobile franchise Candy Crush, and esports platform, Major League Gaming, in 2016.

3 Company Facts:

  • As of 2019, Activision Blizzard is the largest pure-play entertainment software company in the world.1
  • Activision's Call of Duty is the best-selling first person shooter franchise in video game history.2
  • Blizzard's Overwatch League was the first major global professional esports league with city-based teams. Franchise slots were reportedly sold at $25 million each for its inaugural season.3

3 Industry Facts:

  • The global games market is expected to generate $152 billion in revenues for 2019, growing to $196 billion by 2022.4
  • Asia-Pacific (APAC) is the largest region by game revenues globally, accounting for nearly half of the worldwide total for 2019.5
  • The global esports audience is expected to reach 495 million viewers in 2020, including 223 million "esports enthusiasts."6

Related Companies: EA, Take-Two, Ubisoft

3 Key Company Drivers:

  • Game pipeline by segment
  • Monthly active users (MAUs)
  • Segment operating margins

Notable Brands:

HUYA logo
Call of Duty, first person shooter franchise
Chendu Hunters logo
Overwatch, hero-based shooter
Nimo TV logo
World of Warcraft, massively multiplayer online role-playing game
Royal Never Give Up logo
Hearthstone, collectible card game

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