INVEST

Date of Update: 11/4/2019

Razer

Ticker: 1337 HK

Theme: Hardware

Country: Singapore

Sector: Technology Hardware

Company Description:

Razer is a globaly recognized lifestyle brand for gamers. Razer is best known for its hardware segment, which includes high-performance gaming peripherals and Razer Blade gaming laptops. Razer's software vertical includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). Razer's services business consists of Razer zGold and Razer Pay, an e-wallet targeting Gen Z.

3 Company Facts:

  • Razer acts as an endemic sponsor for 18 esports organizations.1
  • Razer hardware products include gaming mice, keyboards, audio devices, laptops, and lifestyle products.
  • Razer's ticker "1337" is gamer and/or hacker terminology meaning "leet", or "eleet", referring to an elite, skilled gamer.

3 Industry Facts:

  • In 2016, the global gaming peripherals market generated $2.2 billion in revenue, while the gaming systems market generated $19.3 billion.2
  • The global gaming peripheral market was worth $2.7 billion in 2018, and is expected to grow to $4.1 billion by 20243
  • There are more than 2.5 billion gamers globally.4

Related Companies: Turtle Beach, MSI, ASUS

3 Key Company Drivers:

  • Hardware revenues
  • Gross margins by segment
  • Registered users (software & services)

Notable Brands:

Razer Huntsman Elite
Razer Huntsman Elite, gaming keyboard
Razer Blade
Razer Blade, gaming laptop
Razer Chroma
Razer Chroma, RBG lighting effect system
Team Razer
Team Razer