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Date of Update: 10/30/2019

Huya

Ticker: HUYA

Theme: Media

Country: China

Sector: Interactive Home Entertainment

Company Description:

Huya is a leading game livestreaming platform in China with a large and active game livestreaming community. Huya cooperates with esports event organizers, as well as major game developers and publishers, and have developed esports livestreaming as one of the most popular content genres on their platform. Huya has extended its content to other entertainment genres, such as talent shows, anime and outdoor activities. Huya has been referred to by some as the "Twitch of China".

3 Company Facts:

  • Huya, and its sister company Douyu (both are backed by Tencent), are the leading game livestreaming platforms in China.
  • Huya owns the Chengu Hunters, an Overwatch League team, and Royal Never Give Up, a League of Legends Pro League team.
  • Huya owns Nimo TV, a mobile-focused game streaming platform popular in Southeast Asia and Latin America. 1

3 Industry Facts:

  • The average total MAUs of game-centric livestreaming platforms in China are expected to increase from 255 million in 2018 to 400 million by 2023. 2
  • China is the world's largest game-centric live streaming market, with approximately 4.9 times the MAUs of the U.S. market in 2018. 3
  • In 2018, the LPL Finals and PUBG Invitiational peaked at 67 million and 60 million Chinese viewers, respectively. 4

Related Companies: DouYu, AfreecaTV, Bilibili, Tencent

3 Key Company Drivers:

  • Monthly Active Users (MAUs)
  • Average Revenue per User (ARPU)
  • Total number of paying users

Notable Brands:

HUYA logo
Huya.com, game streaming platform
Chendu Hunters logo
Chendu Hunters, Overwatch League Team
Nimo TV logo
Nimo TV, mobile focused game streaming platform
Royal Never Give Up logo
Royal Never Give Up, Chinese LPL team

Source(s):

  • 1The Esports Observer
  • 2DouYu F-1
  • 3Ibid.
  • 4Ibid.

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