Date of Update: 12/31/2020


Ticker: NFLX

Theme: Streaming

Country: United States

Sector: Consumer Services

Universe: Roundhill Streaming Universe

This is not a recommendation to buy or sell securities.


Company Description:

Netflix is the world’s leading streaming entertainment service with over 195 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

3 Company Facts:

  • Netflix has 195 million paid subscribers as of 3Q 2020. 1
  • The Queen’s Gambit miniseries, released in October 2020, has become the most watched series on Netflix - 62 million accounts have already watched the show.
  • 85% of US streaming subscribers subscribe to Netflix. 2

3 Industry Facts:

  • Since 2013, Average spend per American households on video streaming services increased 480% and average spend on audio streaming increased 345%. 3
  • Morgan Stanley believes the number of OTT streaming subscribers in the U.S. has increased from 21.5 million in 2011 to 246.7 million in 2020.Smart TV penetration in the U.S. has increased from 9% in 2012 to 60% in 2019.
  • Data from The Trade Desk suggests 27% of Americans will cancel their traditional TV plan this year, a phenomenon known as cord cutting

Related Companies: FuboTV, Disney+, Amazon Prime

3 Key Metrics:

  • Subscribers
  • Retention
  • Hours Watched

This is not a recommendation to buy or sell securities.

Notable Brands:

The Queen's Gambit
The Queen's Gambit
Tiger King
Tiger King