Date of Update: 12/31/2020


Ticker: ROKU

Theme: Streaming

Country: United States

Sector: Consumer Hardware

Universe: Roundhill Streaming Universe

This is not a recommendation to buy or sell securities.


Company Description:

Roku connects users to the streaming content they love through their various hardware products. Roku enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. The company has been a pioneer in creating the infrastructure to stream directly to televisions.

3 Company Facts:

  • Roku reached 46 million active accounts in Q3 2020. 1
  • The Roku OS is the No. 1 smart TV OS in the U.S and in Canada, and powered more than one in three smart TVs sold in the U.S. during the first nine months of 2020 according to NPD2
  • The Roku Channel reached U.S. households with an estimated 54 million people.3

3 Industry Facts:

  • Since 2013, average spend per American households on video streaming services increased 480% and average spend on audio streaming increased 345%.4
  • Smart TV penetration in the U.S. has increased from 9% in 2012 to 60% in 2019. 5
  • Data from The Trade Desk suggests 27% of Americans will cancel their traditional TV plan this year, a phenomenon known as cord cutting.

Related Companies: FuboTV, Disney+, Amazon Prime

3 Key Metrics:

  • Subscribers
  • Average Revenue Per User
  • Hours Watched

This is not a recommendation to buy or sell securities.

Notable Brands:

Roku TV
Roku TV
Roku Streaming Stick
Roku Streaming Stick
Roku Channel
Roku Channel