Date of Update: 10/20/2020

William Hill

Ticker: WMH LN

Theme: Sportsbook

Country: Great Britain

Sector: Consumer Services

Index: Roundhill Sports Betting & iGaming Index

This is not a recommendation to buy or sell securities.

Company Description:

William Hill is a global leader in sports betting and gaming. The company operates three business segments: (1) Online, (2) Retail, and (3) William Hill U.S. As of 2019, a large majority of revenues were derived in the United Kingdom, with growth efforts focused on the United States and Europe.

In the third quarter 2020, Caesars Entertainment proposed an all-cash acquisition of William Hill for a total purchase price of £2.9 billion.

3 Company Facts:

In February 2020, William Hill signed a strategic deal with CBS Sports to operate as the company’s exclusive sportsbook partner. CBS Sports has more than 80 million monthly users.
In 2019, William Hill’s online business reported more than 3 million unique players.¹
In August 2020, William Hill opened a sportsbook at the Capital One Arena in Washington DC, the first ever inside a U.S. sports complex.³

3 Industry Facts:

As of 2019, 88% of the the global gambling industry consisted of brick-and-mortar retail, with the remaining 12% taking place online.²
The United Kingdom is the world’s largest regulated gambling market, accounting for more than £14 billion in GGR (gross gaming revenue) for the year ended September 2019 (38.6% online).³
Prior to the repeal of PASPA, illegal sports betting in the U.S. was estimated to total nearly $200 billion per year in wagers.⁴

Related Companies: GAN, Scientific Games, Playtech

3 Key Metrics:

Online net revenues
U.S. market access by state
Cash generated from retail operations

This is not a recommendation to buy or sell securities.

Notable Brands:

William Hill Sportsbook

Caesars Casino & Sportsbook

CBS Sports

Mr. Green

Source(s):

¹William Hill IR
²H2 Gambling Capital
³UK Gambling Commission
⁴H2 Gambling Capital

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