Who are we?

Roundhill Investments is a registered investment adviser focused on developing innovative financial products designed to offer exposure to investment themes that appeal to the next generation of investors. Roundhill plans to act as the Adviser for a series of ETFs, or exchange-traded-funds. With our insights and product offerings, our goal is that retail and institutional investors will be empowered to diversify their portfolios by gaining exposure to innovative investment themes.

Our first index provides exposure to the esports and digital entertainment industry. At Roundhill, we define esports as competitive video gaming in front of a viewing audience.


Our Roundhill team, located in New York and San Francisco, offers diversified and applied experience in indexing, exchange-traded products, and active management.

Will Hershey

Will Hershey, CFA
Co-Founder & CEO

Will is the CEO and Co-Founder of Roundhill Investments. Will is responsible for the company's indexing, research, and product development efforts, in addition to firm-level partnerships and operations. Before founding Roundhill in 2018, Will served as the Head Trader with Yorkville Capital Management, where he traded the firm’s long/short equity fund and separate accounts, in addition to developing and maintaining a suite of 20+ custom indexes. Prior to his Head Trader role, Will was with Yorkville ETF Advisors, where he was instrumental in the creation and growth of two NYSE-listed ETFs by overseeing the trading and portfolio management of the funds.

Will is a CFA® charterholder and a member of New York Society of Security Analysts (NYSSA). Will is an alumnus of Vanderbilt University where he received a BA in Economics.

Tim Maloney

Tim Maloney, CFA
Co-Founder & CIO

Tim is the CIO and Co-Founder of Roundhill Investments. Tim is responsible for the firm’s investment products, distribution and marketing, and investor relations. Prior to founding Roundhill, Tim traded investment grade credit at Wells Capital Management, where he played an integral role in the portfolio management process. Before this, Tim worked in institutional sales at Morgan Stanley, covering primarily hedge funds and transacting in a wide variety of investment products.

Tim is a CFA® charterholder and a member of CFA Society San Francisco. Tim is an alumnus of Vanderbilt University, where he received a BA in Economics, a BS in Engineering, and an MS in Finance.

Herb May

Herb May
Head of Growth

Herb May is the Head of Growth at Roundhill Investments. In this role, Herb is responsible for content marketing and new business development. Herb has a background in both esports and traditional sports. Most recently, he operated as the Director of Business Development at Axis Replay, the leading esports LAN facility in the Southeastern US. Prior to Axis, Herb worked at the NFL, where he was a Sales Manager.

Herb is a graduate of the University of Mississippi, where he obtained a BS in Marketing and Communications.


Our panel of industry experts, consisting of thought leaders and experts throughout the esports landscape, works closely with management in identifying trends that will drive the future of esports.

Jens Hilgers

Jens Hilgers

Widely considered one of the Godfathers of esports, Jens is a Founding Partner of BITKRAFT Esports Ventures, the world’s first and largest dedicated esports investment fund, as well as Co-founder and Chairman of G2 Esports and Co-Founder and CEO of DOJO Madness. Jens launched his first esports online platform gamers.de in 1997, which he then sold in 1999 to found ESL. He served as CEO of ESL from 2000 to 2010. In 2015, MTG acquired a majority stake in ESL, marking the first acquisition of an esports company by a traditional media organization.

Chris Chaney

Chris Chaney

Chris Chaney’s leadership experience is underlined by a 10-year track record of success in the global sports and entertainment industry. A native of Germany, Chris is an award-winning serial entrepreneur, including being recognized in the Forbes 30 Under 30 list, and currently serves, among others, as director at Infinite Esports & Entertainment, a leading esports media and entertainment platform he founded (OpTic Gaming, Houston Outlaws).

Rob Zacny

Rob Zacny

Rob Zacny has covered video games and esports for over ten years as a journalist and editor. He also worked for a number of years with a major esports sponsor and organizer, and was involved in planning a promoting a wide variety of events. Naturally, he has a Classics degree for studying Greek and Latin.


'BITKRAFT is the first and most active esports investment fund in the world. We see esports as the future of digital entertainment and work alongside the best founders to build outstanding products and services. We focus our investments in early and growth stage companies - globally.'

BITKRAFT is an investor in Roundhill Financial Inc.

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